Description:

COMPANY PROFILE:

Alabama Farm Credit is an aggressively growing $1.1 billion Farm Credit association dedicated to the financial needs of our rural communities. In short, we help fund new ways to grow food, generate energy, access technology, and otherwise improve life in rural America. A career at Alabama Farm Credit can offer you the opportunity to make a personal impact on the people and communities where we do business. The institution is headquartered in Cullman, AL with five offices that serve the northern twenty-seven (27) counties of Alabama.  We continue to serve the agricultural related needs of the two major metropolitan areas of Alabama in Birmingham and Huntsville. We also provide competitive compensation, health and wellness benefits, company-funded retirement plan, “best in market” matching 401(k), and professional development programs. 

POSITION SUMMARY:

• Strategic Thinking & planning- The ability to develop and execute comprehensive communication strategies that align with the overall business objectives of each division and the association as a whole.
• Leadership & Management – Proven experience leading and motivating a team while managing multiple projects and deadlines.
• Crisis Communication – The capacity to effectively manage and respond to crisis, both internal and external.
• Develop and implement comprehensive marketing strategies to promote the company's financial products and services.
• Manage all aspects of marketing campaigns, including budgeting, scheduling, and tracking analytics to measure the effectiveness of each campaign.
• Oversee the creation of promotional materials, including print ads, brochures, web content, and social media posts.
• Stakeholder Management – Strong relationship-building skills to effectively engage with diverse stakeholders, including media, government officials, industry partners, employees, and the public.
• Coordinate and distribute market research to ensure an accurate and up-to-date understanding of the market.
• Develop marketing-related meetings and presentations and collaborate with cross-functional teams to help implement new products and services.
• Administer sponsorships/donations, subscriptions/membership programs, and specialty item orders.
• Maximize speaking engagement efforts by creating speeches, identifying key people, and other networking opportunities at events for management.
• Working with AI Technology